Welcome to ReallyMarket! Your one-stop source for FREE real estate digital marketing tips and guides that help you get more digital buyer and seller leads in just a few minutes a day.

Hello friends and fellow real estate professionals!

I'm Jason Polancich, founder of ReallyMarket, licensed real estate agent, and career software engineering, content, and digital marketing specialist.  

Over the last decade, I've helped hundreds of Realtors® build websites, do SEO, run digital ads, write blogs, do social media, and myriad other digital marketing activities designed to grow business.  

I've learned a lot about getting more visibility online in the real estate space, but most of all, I've discovered why agents and brokers get frustrated with online marketing and fail to reap the rewards:

They skip past the simple fundamentals required to get seen.

So, why?

Well, I've narrowed it down to just five important reasons:

  1. Not knowing where to start (or how)
  2. Feeling overwhelmed by (or scared of!) technology
  3. Distracted by vendor offerings & marketing
  4. Trying to do everything all at once
  5. Impatience with the time it takes things to pay off

In every marketing engagement I do, I see Realtors® "fail to launch" at great digital marketing because of these five things despite best intentions, considerable effort, and, unfortunately, lots of wasted cash.

The most painful part of this?

If agents did just one thing per week to improve their online presence and how well they show up in Google Search, they'd increase their annual commissions 2 to 5X (or more)!

Just think about it for a minute. If, for example, you spend 1 hour each week improving your Search Engine Optimization, or "SEO," and that leads to one additional home buyer lead per month who buys a $500K home, you'd earn over $150K extra each year!

And it's completely achievable. Trust me, I've helped many agents do just that.

The Fundamentals that Drive 95% of Great Digital Marketing

I won't lie to you about digital marketing or try to make a "molehill out of a mountain," so to speak, because it's hard.

Digital marketing is complicated, complex, and more than a little frustrating.  It's a whole career field and industry unto itself worth trillions of $$$ each year.

Modern digital marketing predominantly revolves around a methodology called "Inbound Marketing."  You probably know all the pieces and parts of it already but may have never heard its "official" name.

Anyone living in today's online, connected world can understand this, even if they don't have an academic understanding of it or the fact that it is also being used on them.

You can read more about it here if you want some background, but to put it simply, Inbound Marketing means using websites, search engines, email, social media, and content such as blogs to get found online where your ideal audience spends their time looking for things they want or need.

Again, that makes sense, right? And that's where it all goes wrong for real estate pros trying to do it.

With everyone constantly using their phones to access Facebook, and Instagram, send emails, order TVs, and do banking, it seems to make perfect sense.

It all SEEMS logical.

Thus, it SEEMS like getting a pretty website will get you found. Or posting a new home you've listed on social media will help get it sold. It feels logical, right?

Nope. It's not, it won't, and it doesn't.

But that doesn't mean you can't get great results from digital marketing; it just means you need to know which things are most vital for you to focus on and how to set those things up so you get the most return from the least amount of effort, time, and money.    

Here are the things you need first and foremost:

  • A website built to be found on mobile devices by people using Google Search, and that's more "function than form" (i.e., a pretty website gets you nowhere!)
  • Regular "long form" content (e.g., blogs, guides, and articles) written to be explicitly found by the readers you want as clients
  • Exciting and helpful "short form" content posted on the right social media channels for business partners, home buyers, and sellers
  • Practical email marketing, such as autoresponders and "outreach" emails
  • A well-maintained database of your clients and "captured" leads (i.e., a "CRM")
  • Current positive reviews and testimonials (what we now call "social proof" and "reputation management")

To sum all that up in one sentence, you need:

A website with solid SEO (or "Search Engine Optimization") so Google shows you to the people searching for what you do, and that's fed by regular content posted to your site, and on social media, designed to gather client names and emails so you can reach out to them.

Yeah, it's a mouthful (and quite an ugly sentence), but I'm big on being as direct as possible in as short a space as possible.

To explain it by way of a simple example, here's a scenario that illustrates how it works:

  1. Janet S. wants to buy a home in {Your Town}, USA, under $750K near a highly-ranked school for her daughter, but she doesn't know which neighborhoods are best.
  2. Janet goes to Google and searches "best elementary schools in {Your Town}" and sees an article in the top search results titled "Guide to the Best Neighborhoods in {Your Town} for Parents with Young Children" written by you and posted to your website.
  3. Janet clicks and sees an article filled with school ratings, area demographic info, a neighborhood breakdown by current home prices, and a "Contact me to get a full PDF report in your email of neighborhoods that match your needs" blurb with a web form.
  4. Janet fills out the form, which automatically goes into your CRM and notifies you of Janet's interests instantly by email and text, along with her contact info.
  5. You grab your phone and call Janet, talk about neighborhoods and homes on the market right now, then you schedule an appointment to show her four homes on Saturday.
  6. When Janet filled out your web form, her info went into your CRM and enrolled Janet in a 3-email series over the next few weeks offering valuable home buyer info on mortgages, affordable local moving companies, and reviews of happy clients you recently helped to buy homes.  

It's a simple example, but it encapsulates everything Inbound Marketing; and everything you need to do to grow your business digitally.  

How to Set Up Your Digital Marketing for Success in 1 Hour a Week

Fortune 500 companies and other large organizations spend billions annually and employ millions of well-trained specialists to compete minimally in digital marketing.

But that doesn't mean you can't do similarly effective marketing for your real estate business - and spend very little money and time doing it!  

I founded ReallyMarket based on my experience helping agents, and brokers do great marketing and, most importantly, a desire to help more people find the secret to business growth than I can physically help in one-one-one engagements.

Each week, I'll be putting out valuable, free information on getting set up with the things you need the most to maximize your online rewards:

  • Websites & SEO
  • Social Media
  • Email Marketing
  • Reputation Management

I'll also produce all-in-one, complete guides with easy-to-follow instructions to ensure you're on solid ground in each area.

In addition, I'll be sending out a weekly email newsletter filled with tools, tips, and tricks under the title "1 Hour to Really Better Marketing."

Each one will help you do one thing each week in an hour or less that will "move the needle" in your long-term marketing efforts.

Get your first copy of our free newsletter now! Sign up below.