If you have not heard of AI and tools like ChatGPT lately, I suspect you've somehow gone on an extended vacation to Mars.
In case that's somehow true (or you've just been too busy selling homes), this article will explain AI briefly, then give you some fast and easy ways to use it now to improve your social media presence (and lead generation!).
Get started with AI now and stay ahead of your competition. If you don't, you will fall behind - and quickly.
What's AI anyway, and why should REALTORS® care?
AI stands for Artificial Intelligence, and it refers to the ability of computers and machines to perform tasks that typically require human intelligence, such as recognizing patterns, making decisions, and learning from experience.
AI uses machine learning algorithms to analyze data and identify patterns and trends.
These algorithms learn from experience and adjust their predictions and recommendations based on new data.
AI can also use neural networks, modeled after the brain's structure, to perform tasks like image recognition and natural language processing.
In the real estate industry context, AI can analyze large amounts of data, identify patterns and trends, and predict future market trends and customer behavior.
This technology can help real estate agents and companies make more informed decisions, provide better customer service, and improve marketing efforts.
For example, agents can use AI to provide personalized home listing recommendations to potential buyers based on their behavior and preferences.
It can also analyze images to identify property features and improve social media posts or use predictive analytics to predict market trends and customer behavior.
AI can also quickly write great home listing descriptions for your MLS listings.
One of the simplest and easiest ways to get a sense of AI's power for your real estate business is to use it as a social media manager.
Tools like ChatGPT can help you save time while significantly improving your social media marketing.
How to use AI "prompts" with ChatGPT
If you have not played with ChatGPT yet, head over to https://chat.openai.com/ and sign up.
Tools like ChatGPT allow users to "prompt" the artificial intelligence.
The word "prompt" is just a fancy way of describing the act of asking AI a question or requesting that it perform a task for you.
An AI prompt is a suggestion or input given to an AI system to generate a specific output. It can be a word, a phrase, a sentence, or even a paragraph, and it serves as a starting point for the AI system to generate a complete response or output.
To use an AI prompt, you simply type it in as input to an AI system, which then uses its machine learning algorithms to generate a complete output based on what you entered.
For example, an AI prompt could be a buyer's search criteria in real estate, such as location, budget, and desired property features.
The AI system would then use this prompt to generate personalized home listing recommendations for buyers based on their preferences and behavior.
An easy win for any agent or broker is to use this capability to boost your social media engagement and lead generation efforts while saving you lots of time!
Five ChatGPT prompts to improve your real estate social media
Check out these five prompts you can use now to boost your social media marketing.
Feel free to copy these examples and use them now with ChatGPT.
Prompt 1: Use AI to generate a "business ready" profile or "About" section:
Many REALTORS® neglect the most fundamental aspects of their social media account, such as their Facebook Business Page description or LinkedIn profile descriptions.
As dull and inert as these blurbs may seem, consumers read them and use what they read when deciding which real estate pro to contact.
Ensuring your write-ups are as compelling and engaging as possible can mean the difference between gaining or losing a client.
Check out the example prompt below:
"I want you to act as my social media manager for my Huntsville, AL real estate business. Give me 3 examples of an interesting "About" section for my Linkedln profile, written in an energetic, friendly, and inviting tone for my customers to read.
My business details: I'm a real estate agent with Century 21 in Huntsville, Alabama and I have 10 years of experience."
When you type this into ChatGPT, you'll get back output like the below:
- "Welcome to my page! As a Huntsville native with a passion for real estate, I'm excited to help you find your dream home in the Rocket City. With 10 years of experience and an unwavering commitment to my clients, I'll guide you through every step of the buying or selling process. Let's make your real estate dreams a reality!"
- "Hi there! Thanks for stopping by. As a Century 21 agent in Huntsville, I take pride in helping my clients find their perfect match. Whether you're a first-time buyer or a seasoned pro, I'm here to make the process as smooth and stress-free as possible. Let's work together to find your forever home!"
- "Hello and welcome! With a decade of experience in Huntsville's real estate market, I'm confident in my ability to help you achieve your goals. As your agent, I'll provide personalized service and attention to detail, ensuring you get the best possible outcome. Let's get started on your real estate journey today!"
To instantly build your own descriptions, change the appropriate wording to reflect your specific details and...voila!...you're done.
Prompt 2: Let AI build a weekly social media calendar for you
Consistency is the key to building a significant social media presence - and many followers you can convert to clients. If you want to create a following, it's vital to post interesting and helpful information regularly.
Using ChatGPT, you can prompt it with something like this:
"Generate a trendy and creative social media content calendar for the next week for my real estate business that focuses on the best neighborhoods in Atlanta, GA and to what kind of buyer each of them is best suited."
You'll get back a plan for what to post, when, and how:
Day 1 (Monday): #MarketMonday
- Post: Highlight a recent success story of a home sold in a popular Atlanta neighborhood. Include a high-quality image of the property, and share why it was the perfect fit for the buyer. Use the hashtag #MarketMonday.
Day 2 (Tuesday): #TransformationTuesday
- Post: Share a before-and-after transformation of a home in one of Atlanta's sought-after neighborhoods. Explain how the changes made the property more appealing to a specific type of buyer, e.g., young professionals or families. Use the hashtag #TransformationTuesday.
Day 3 (Wednesday): #WalkabilityWednesday
- Post: Feature a neighborhood known for its walkability, and share images or a video tour of local attractions, restaurants, and shops. Discuss the benefits of walkability for health, sustainability, and community engagement, catering to eco-conscious buyers. Use the hashtag #WalkabilityWednesday.
Day 4 (Thursday): #ThrowbackThursday
- Post: Share a historic photo of a famous Atlanta neighborhood alongside a present-day shot. Include a brief history of the area and how it has evolved over the years, appealing to history buffs and those who appreciate Atlanta's rich cultural heritage. Use the hashtag #ThrowbackThursday.
Day 5 (Friday): #FamilyFriendlyFriday
- Post: Showcase a family-friendly neighborhood in Atlanta, highlighting the schools, parks, and community events. Share testimonials from families who have found their perfect home in this area. Use the hashtag #FamilyFriendlyFriday.
Day 6 (Saturday): #SpotlightSaturday
- Post: Spotlight a luxurious neighborhood in Atlanta, featuring high-end homes and amenities. Share images of stunning properties and discuss the benefits of living in this exclusive area, targeting affluent buyers. Use the hashtag #SpotlightSaturday.
Day 7 (Sunday): #SundayFunday
- Post: Share a fun neighborhood event, festival, or outdoor activity happening in Atlanta. Encourage your followers to explore the city and discover what makes each neighborhood unique, appealing to adventurous and active buyers. Use the hashtag #SundayFunday.
Pretty damn cool, eh?
It's like having a social media manager or another paid assistant that helps you with social media. You can see why so many think this technology is a time-saving game-changer.
Prompt 3: Use AI to help you build a social media strategy aligned with the audience you want to reach the most
Let's say you're a Gen X agent working in Phoenix, AZ, and seeing an increase in Millennial home buyers. You want to reach them more effectively on social media and convert them to home buyer leads.
Just head on over to ChatGPT and prompt it with this:
"Give me a creative strategy I can use to reach Millennials on social media who are interested in buying a home."
You'll get back an incredible social media strategy all wrapped up with a bow on it:
Title: House Hunting Adventure: The Interactive Home-Buying Quest for Millennials
Overview: Create an engaging, interactive, and informative social media campaign designed to help Millennials learn about the home-buying process while showcasing your real estate expertise. The campaign, called "House Hunting Adventure," will incorporate gamification, storytelling, and user-generated content to create a memorable experience that resonates with Millennials and encourages them to work with your company in their home-buying journey.
- Develop a Compelling Narrative: Create a fictional character, "Mia the Millennial," who represents the target demographic, complete with relatable desires, aspirations, and struggles. Share Mia's journey to find her dream home through a series of social media posts, blogs, and videos. This narrative will create an emotional connection with your audience.
- Gamify the Experience: Introduce a scavenger hunt-style game where users follow clues and complete challenges related to the home-buying process. Challenges can include mortgage quizzes, local market analysis, and identifying key features of a perfect home. For each challenge completed, users earn points, badges, or other rewards. Promote a leaderboard to encourage friendly competition.
- Leverage User-Generated Content: Encourage users to share their own house-hunting experiences, tips, and questions on your social media platforms using a designated hashtag, e.g., #HouseHuntingAdventure. Feature the best content in your campaign to foster a sense of community and authenticity.
- Collaborate with Influencers: Partner with popular Millennial influencers in the real estate, home improvement, and interior design niches to expand your reach. Ask them to share their own house-hunting adventures, offer expert advice, or promote your campaign to their followers.
- Host Live Q&A Sessions: Schedule regular live sessions on platforms like Instagram or Facebook, where your team of real estate experts answers user questions about the home-buying process. Use these sessions to create a sense of urgency and exclusivity, as well as to provide valuable information.
- Offer Exclusive Resources: Provide a series of free, exclusive resources to participants, such as home-buying checklists, mortgage calculators, and e-books covering topics like negotiating, home inspections, and closing costs. This adds value to your campaign and positions your company as a knowledgeable and trustworthy partner.
- Track and Analyze Results: Monitor campaign performance, analyze user engagement, and collect feedback to optimize and adjust your strategy as needed. Use these insights to improve your campaign, as well as to identify potential customers and follow up with personalized messages.
This creative strategy combines entertainment, education, and community-building elements to create a unique and compelling experience for Millennial homebuyers on social media, ultimately driving engagement and generating leads for your real estate business.
This prompt gives you an idea of how to use AI to develop effective social media strategies no matter the audience you want to target.
More interested in a senior audience in your market? Do you work in a big vacation or second home locale? Do you specialize in lake-front homes or perhaps golf communities?
Change the prompt to reflect your circumstances best, and you'll get a plan you can put in place to grow your business with a given audience.
Prompt 4: Use AI to create a weekly blog post for sharing on social media
Social media engagement is only half the battle to attract people to your brand. The other half is the content you link to or share on any social channel.
For most businesses, this means regular blogging via helpful, value-added content that serves the audience you are trying to reach.
Let's say you have just landed a new construction community called "Hidden Waters" on a small lake with many hiking trails and water activities like canoeing, fishing, swimming, and boating.
You can generate an entire blog post using AI with a prompt like this one:
Title: Discover the Magic of Hidden Waters: A Lakefront Paradise in Lake Burton, Georgia
Nestled in the picturesque surroundings of Lake Burton, Georgia, lies a hidden gem waiting to be discovered: the Hidden Waters community. With a stunning collection of new construction homes for sale, this serene lakeside haven offers the perfect combination of outdoor adventure, relaxation, and investment opportunity. In this blog post, we will explore the various benefits of living in Hidden Waters, the plethora of activities available on Lake Burton, and why this community is the ideal spot for your next investment property.
The Hidden Waters Community:
Hidden Waters is a thoughtfully planned community that seamlessly integrates the beauty of the natural landscape with modern, well-designed homes. Each residence is crafted with meticulous attention to detail and features open-concept living spaces, state-of-the-art appliances, and high-quality finishes. The neighborhood's thoughtful layout ensures that each home enjoys unobstructed lake views, providing a tranquil environment for residents.
Lakefront Living at Its Finest:
Life on the shores of Lake Burton offers an unparalleled connection to nature, and Hidden Waters is no exception. Imagine waking up every morning to the gentle sound of lapping waves and the sight of the sun rising over the water. Start your day with a leisurely stroll along the shoreline, or take a refreshing dip in the crystal-clear lake. This is lakeside living at its finest, where every day feels like a vacation.
A Wonderland of Outdoor Activities:
Living at Hidden Waters means having access to an endless array of outdoor pursuits right at your doorstep. Lake Burton is a haven for water enthusiasts, with numerous activities to suit all ages and skill levels. Here are just a few of the many options available to residents:
- Canoeing and Kayaking: Glide through the serene waters of the lake, exploring hidden coves and inlets while enjoying the stunning natural surroundings.
- Fishing: Lake Burton is home to an abundance of fish species, including bass, trout, and catfish, making it a dream destination for anglers of all skill levels.
- Swimming: With miles of pristine shoreline, finding a secluded spot to enjoy a refreshing swim is never a challenge.
- Boating: Whether you prefer the thrill of water skiing or the leisurely pace of a pontoon boat, there's no shortage of ways to enjoy the open water.
- Hiking: The area surrounding Hidden Waters boasts numerous hiking trails of varying difficulty, providing the perfect opportunity to explore the stunning landscape and wildlife of the region.
The Perfect Investment Opportunity:
In addition to the many benefits of living in Hidden Waters, this community also presents a unique investment opportunity. With its prime location, luxurious homes, and access to an array of recreational activities, Hidden Waters is the perfect destination for vacationers seeking a home-away-from-home experience. As a result, rental demand in the area is strong, making it an excellent option for property owners looking to generate rental income.
Thanks to popular vacation rental platforms like VRBO, marketing and managing your Hidden Waters property is a breeze. With a steady stream of visitors throughout the year, you'll be able to capitalize on the growing trend of vacation rentals and enjoy a healthy return on your investment.
Hidden Waters is a true lakeside paradise that offers residents the opportunity to live a life of adventure, relaxation, and connection to nature. With its prime location on the shores of Lake Burton, this new construction community provides the perfect backdrop for a lifetime of cherished memories.
For those seeking an investment opportunity, Hidden Waters is an ideal choice. The strong demand for vacation rentals in the area ensures a steady stream of income, making it a smart investment for both your wallet and your well-being.
Don't miss your chance to become part of this exclusive community. Contact our team now!
Now, that took seconds to generate. How many hours of your time do you estimate that post would have taken you?
TIP: If you want to use a fast, free app for building blog posts with AI specially made for REALTORS®, try ReallyPDQ.
Prompt 5: Generate social media posts for a blog post
Now that AI has created a blog post for you, it's time to share it and get engagement on social media.
After you've requested the blog post above, now ask ChatGPT for a follow-on task:
"Given the above blog post, generate 5 social media posts for Facebook designed to engage"
Now you have these ready-made posts to share:
- Post: 🌅 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐇𝐢𝐝𝐝𝐞𝐧 𝐖𝐚𝐭𝐞𝐫𝐬: 𝐋𝐚𝐤𝐞 𝐁𝐮𝐫𝐭𝐨𝐧'𝐬 𝐍𝐞𝐰 𝐏𝐚𝐫𝐚𝐝𝐢𝐬𝐞 🏡🌊 Discover the magic of lakeside living in our exclusive new construction community. Check out our latest blog post to find out why Hidden Waters is the perfect place to call home or invest! [Link to Blog Post] #LakeBurton #HiddenWaters #LakeLife
- Post: 🎣 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐀𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞 𝐀𝐰𝐚𝐢𝐭𝐬 🛶 Ready for a life full of outdoor activities? Hidden Waters on Lake Burton offers it all: canoeing, fishing, hiking, and more! Read our latest blog to learn about the endless adventures at your doorstep. [Link to Blog Post] #LakeBurtonAdventure #OutdoorLiving #ExploreGeorgia
- Post: 🏊 𝐋𝐢𝐯𝐞 𝐭𝐡𝐞 𝐋𝐚𝐤𝐞 𝐃𝐫𝐞𝐚𝐦 🚤 Imagine waking up every day to the sound of lapping waves and the sight of the sun rising over the water. Dive into our blog post to see how you can make this dream a reality at Hidden Waters! [Link to Blog Post] #LakeLiving #LakeBurtonDream #HiddenWatersCommunity
- Post: 💰 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐇𝐢𝐝𝐝𝐞𝐧 𝐖𝐚𝐭𝐞𝐫𝐬: 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 💸 Looking for a smart investment with excellent rental potential? Our latest blog post explores why Hidden Waters is the perfect choice for your next investment property! [Link to Blog Post] #RealEstateInvestment #VRBORental #LakeBurtonProperty
- 🏡🌊 Introducing Hidden Waters, your dream lakeside paradise in Lake Burton, Georgia! Imagine waking up to serene lake views and endless outdoor adventures. Check out our latest blog post to learn why Hidden Waters is the perfect place to call home or invest in a vacation rental property. #HiddenWaters #LakeBurtonLiving [Link to Blog Post]
Social media is fast becoming a big source of real estate leads for agents and brokers who know how to use it - and use it well.
Posting occasionally or once a week or so won't get you the audience you're looking for.
You need attractive, engaging posts that lead to helpful, valuable content to win at lead generation using social media.
And, most of all, you MUST do this consistently to grow a following.
We all know how busy real estate professionals get every week, so social media often falls to the bottom rung on priorities.
That said, successfully marketing yourself keeps you busy (and earning!), so it's a "catch-22."
Using AI tools like ChatGPT can be a way to have your proverbial cake and eat it too: regularly post great content to social media without taking all the time to do so.
Apart from just social media, AI has the potential to revolutionize the real estate industry by enabling more efficient and personalized services, improving decision-making, and providing a better customer experience.
As a real estate agent, staying up-to-date with the latest advancements in AI technology and how they can be applied to your business to remain competitive and provide the best possible service to your clients is essential.